INSPIRATION
STÉPHANE ROLLAND HAUTE COUTURE SHOW JANUARY 2025
Paris Haute Couture Week is a grand celebration of artistry, where fashion and creativity seamlessly unite on the runway. This year, we were thrilled to once again collaborate with haute...
Read postSTÉPHANE ROLLAND HAUTE COUTURE SHOW JANUARY 2025
Paris Haute Couture Week is a grand celebration of artistry, where fashion and creativity seamlessly unite on the runway. This year, we were thrilled to once again collaborate with haute...
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RESTORE YOUR HAIR WITH THE NEW & IMPROVED REPAI...
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors...
Read postRESTORE YOUR HAIR WITH THE NEW & IMPROVED REPAI...
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors...
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DISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...
Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...
Read postDISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...
Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...
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DISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...
Read postDISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...
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STÉPHANE ROLLAND HAUTE COUTURE SHOW JUNE 2024
Behind the curtains of the fashion world, magic happens when haute couture design meets masterful hairstyling. Our latest collaboration with haute couture designer Stéphane Rolland takes you behind the scenes,...
Read postSTÉPHANE ROLLAND HAUTE COUTURE SHOW JUNE 2024
Behind the curtains of the fashion world, magic happens when haute couture design meets masterful hairstyling. Our latest collaboration with haute couture designer Stéphane Rolland takes you behind the scenes,...
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BOOK A HAIR REHAB
What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair? At Björn Axén we have now put all...
Read postBOOK A HAIR REHAB
What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair? At Björn Axén we have now put all...
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EVERYTHING YOU NEED TO KNOW ABOUT DRY SHAMPOO
When you lack the time and energy to wash your hair, a good dry shampoo can be a lifesaver. A product that makes everyday life easier, given that you use...
Read postEVERYTHING YOU NEED TO KNOW ABOUT DRY SHAMPOO
When you lack the time and energy to wash your hair, a good dry shampoo can be a lifesaver. A product that makes everyday life easier, given that you use...
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SKIN CARE FOR YOUR HAIR
You've probably already heard of skincare products with moisturizing hyaluronic acid. But did you know that it's just as good for your hair and scalp as it is for your face?...
Read postSKIN CARE FOR YOUR HAIR
You've probably already heard of skincare products with moisturizing hyaluronic acid. But did you know that it's just as good for your hair and scalp as it is for your face?...
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CREATE YOUR HAIR ROUTINE IN THREE STEPS
An individual hair care routine is the key to a beautiful and healthy hair. With three simple steps you can get the hair you've always dreamed of. This is what...
Read postCREATE YOUR HAIR ROUTINE IN THREE STEPS
An individual hair care routine is the key to a beautiful and healthy hair. With three simple steps you can get the hair you've always dreamed of. This is what...
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BJÖRN AXÉN 60TH ANNIVERSARY
This year we celebrate 60 years as a company. Our CEO and owner Johan Hellström talks about the company's history, our product development process and what the future looks like.
Read postBJÖRN AXÉN 60TH ANNIVERSARY
This year we celebrate 60 years as a company. Our CEO and owner Johan Hellström talks about the company's history, our product development process and what the future looks like.
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