OUR PRODUCT PHILOSOPHY
PEOPLE
At Björn Axén we are committed to health and safety standards that go well beyond what is legally required in the EU. We only use carefully selected ingredients to ensure the health of the hair and scalp, and we exclude ingredients that may have a negative effect on people. All products are dermatologically tested.
PLANET
We adhere to high sustainability standards regarding both the ingredients we use in our products and the packaging. We have phased out all unnecessary product packaging to minimize transport and waste, and excluded all ingredients that may have a negative impact on the planet. All our products are 100% cruelty free and vegan*.
PERFOMANCE
Our product development is rooted in both extensive scientific research and our 60 years of experience of high-end salon styling and hair care. Proof of performance and support for claims and benefits are confirmed through comprehensive testing in both consumer and clinical studies conducted by independent institutes. Our hairdressers guarantee salon-quality results.