SUSTAINABILITY

At Björn Axén, we’re working hard to become a more sustainable business by constantly exploring ways to lower our environmental footprint and create products with ingredients that deliver high performance, while being safe for people and the planet.

Our product development is rooted in both extensive scientific research and six decades of hands-on experience of high-end salon styling and hair care. When formulating our products, we always comply with Sweden’s strict ingredient policy, which is among the strictest in the world. We use only carefully selected ingredients to ensure the well-being of the hair and scalp. All products are dermatologically tested.

We also adhere to high sustainability standards regarding both the ingredients we use in our products and the packaging. We have phased out all unnecessary secondary packaging to minimize transport and waste, and strive to exclude ingredients that may have a negative impact on the environment. All our products are 100% cruelty free and vegan*.