Introducing New
Anti-Frizz Series
SPECIALLY FORMULATED FOR FRIZZY AND COARSE HAIR
Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your go-to solution for achieving soft, smooth and shiny hair that looks and feels healthy.
Key ingredients and their benefits
ORGANIC ARGAN OIL: Softens, smoothes, gives shine and protects against humidity.
PREBIOTICS: Moisturizes and soothes the scalp.
VEGETABLE PROTEIN: Prevents static electricity and reduces frizz and flyaways.
SHEA BUTTER: Softens hair and prevents split ends.
ANTIOXIDANT-RICH FORMULA: Promotes healthy hair and protects against sun damage.
The Anti-Frizz routine
STEP 1: ANTI-FRIZZ SHAMPOO
Start with Anti-Frizz Shampoo to deeply cleanse and prepare your hair. Apply to wet hair and scalp, massage until it lathers, and rinse thoroughly. Repeat as needed for a deeper clean and more lather.
STEP 2: ANTI-FRIZZ CONDITIONER OR HAIR MASK
Always follow up with a conditioner or hair mask. Apply the conditioner to damp hair and scalp after shampooing, massage in and rinse thoroughly.
For an extra boost of hydration, swap the conditioner for the hair mask once a week. Apply the mask evenly to towel-dried hair and scalp, leave on for at least three minutes or longer if needed, and rinse thoroughly.
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9 out of 10
- experience that their hair is less frizzy after using the Björn Axén Anti-Frizz routine*
- experience that their hair is protected from static for up to 72 hours after using the Björn Axén Anti-Frizz routine*
- experience that their hair becomes smooth after using the Björn Axén Anti-Frizz routine*
10 out of 10
- would recommend the Björn Axén Anti-Frizz
routine to a friend*
*Consumer-tested effect on 100 participants
after 28 days of use
Did you know that different hair porosities affect how prone your hair is to frizz? Hair porosity refers to your hair's ability to absorb and retain moisture. Those with high porosity hair absorb moisture quickly but lose it just as fast, leading to increased frizz. This hair types needs deep nourishment and products that locks in moisture effectively.
BOOST YOUR ROUTINE WITH LEAVE-IN AND STYLING PRODUCTS
ANTI-FRIZZ MIRACLE SPRAY
This leave-in treatment suits all hair types. It softens and smooths the hair while enhancing shine and preventing frizz. It also offers heat protection up to 220°C and UV protection to prevent color from fading.
Spray on towel-dried hair from the roots to the ends, working in sections. Adjust the amount of spray according to your hair type, length and thickness. Do not rinse out. Allow your hair to dry naturally, or style as desired. Combine with Björn Axén Miracle Hair Oil for extra nourishment.
Miracle Spray is clinically proven to protect the hair shaft from damage when combing**
**Clinically tested effect
MIRACLE HAIR OIL
Suitable for all hair types, this oil nourishes deeply, leaving hair smooth and shiny. The luxurious blend of Organic Argan Oil, Carrot Oil and Linseed Oil strengthens hair, locks in moisture, and helps prevent split ends.
Apply to towel-dried or dry hair. Dispense one or two pumps into the palm of your hand, adjust the amount of product according to your hair type, length and thickness. Massage throughout the lengths and ends of the hair. Do not rinse out.
ANTI-FRIZZ SMOOTH MILK
Perfect for fine hair, this lightweight leave-in styling cream smooths and softens without weighing hair down. Enriched with Organic Argan Oil and Vegan Keratin, it nourishes, strengthens and adds shine.
Apply evenly to towel-dried hair. Do not rinse out. Allow the hair to dry naturally or style as desired.
ANTI-FRIZZ SMOOTH CREAM
Ideal for frizzy and coarse hair, this leave-in styling cream provides deep nourishment while smoothing and reducing frizz. With Organic Argan Oil and Vegan Keratin, it repairs, strengthens and adds shine.
Apply evenly to towel-dried hair. Do not rinse out. Allow the hair to dry naturally or style as desired.
