Restore your hair with the new & improved repair series
Hair damage is one of the most common concerns we hear about from our customers, especially with increased use of heated styling tools, chemical treatments and exposure to environmental stressors like UV rays. If your hair feels dry, brittle or lacks shine, it might be time for a deep, restorative treatment. That’s why we’re excited to introduce the new Repair series.
WHY YOUR HAIR NEEDS THE REPAIR SERIES
When hair is damaged, its protective outer layer becomes weakened, making it prone to breakage, split ends and loss of shine. With this in mind, we’ve reformulated our bestselling Repair series to target deeper layers of your hair structure, providing repair from the inside and out.
WHAT'S NEW?
Bonding Technology in the new Repair Bonding Serum to rebuild broken disulfide bonds at a molecular level.
Improved Formula that repairs the hair after first use.*
New Subtle Scent featuring delicate notes of cedarwood, jasmine, and peach.
HOW IT WORKS
Our new Repair series offers a 3-step routine designed to deeply nourish, restore, and protect your hair. Each product features unique ingredients that build upon each other to enhance the repairing effect. For the best results, it’s important to use the full routine together.
STEP 1: REPAIR SHAMPOO
Our Repair Shampoo is enriched with Vegan Keratin, which penetrates the keratin helix (the core of your hair) to repair and strengthen from within. It gently cleanses while prepping your hair for maximum absorption of nutrients.
STEP 2: REPAIR CONDITIONER & REPAIR HAIR MASK
These products feature Amino Acids and Peptides that form a protective layer on the hair, binding with amino acids in the keratin to stabilize and strengthen the hair fiber. Replace the conditioner for the hair mask once a week or more for an extra boost of moisture and nourishment.
STEP 3: NEW REPAIR BONDING SERUM
The new Repair Bonding Serum includes a Bonding Molecule that targets the disulfide bonds in your hair. These are the strongest bonds that build the structure of your hair. The serum works on a molecular level to rebuild broken bonds, leaving your hair healthier, stronger, and shinier. Apply to towel-dried hair, focusing on the lengths. Do not rinse.
RESULTS FROM CLINICAL AND CONSUMER TESTS
9 out of 10
• experience that their hair feels stronger, healthier and shinier after first use of the Björn Axén Repair routine*
• would recommend the Björn Axén Repair routine to a friend after 28 days of usage*
10 out of 10
• experience that their hair is softer after first use of the Björn Axén Repair routine*
• experience that their hair texture is improved and more manageable after first use of the Björn Axén Repair routine*
• Clinical tests also proves that hair is repaired after first use**
RELATED PRODUCTS
Shop all
COMMON QUESTIONS ABOUT HAIR DAMAGE
What causes hair damage?
Hair damage can be caused by frequent heat styling, chemical treatments like dyeing or bleaching and environmental factors such as UV rays and pollution.
How do I know if my hair is damaged?
Common signs of damaged hair include split ends, breakage, frizz, dryness and a lack of shine or elasticity.
Can damaged hair be repaired?
Yes, with the right products and consistent care! The Repair series is specifically designed to restore hair health from the inside out.
How often should I use the Repair Hair Mask?
For best results, we recommend using the hair mask once a week or whenever your hair feels particularly dry and in need of extra hydration.
Is the Repair Bonding Serum suitable for all hair types?
Yes! The serum works effectively on all types of damaged hair - from fine and fragile strands to thick and coarse hair.
*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect