Skin care for your hair
You've probably already heard of skincare products with moisturizing hyaluronic acid. But did you know that it's just as good for your hair and scalp as it is for your face? The Björn Axén Moisture series is enriched with deep-acting hyaluronic acid that will work wonders for your hair, here's why.
HYDRATION IS ESSENTIAL FOR HEALTHY HAIR
It’s important to moisturize and take care of your hair to keep it healthy and beautiful. Healthy hair normally contains about 3% moisture, but when the percentage is lower, the hair becomes dry, frizzy, and may even break. Including moisturizing products in your hair care routine is a good way to prevent such problems, as hydration helps keep the hair soft, shiny and healthy.
Another important benefit is that hydration helps keep your scalp healthy. A dry and dehydrated scalp can cause problems with dandruff and itching. Unfortunately, these are quite common issues that can make it harder to keep the hair healthy and growing. When your scalp is moisturized, the blood flow to the hair follicles increases, stimulating hair growth and making it more likely to produce hair that is strong and healthy. Therefore, it’s important to balance the skin on the scalp and keep it in good shape with moisturizing hair care products.
WHAT IS HYALURONIC ACID AND HOW DOES IT WORK?
Hyaluronic acid is a naturally occurring substance in the body that is known for its ability to preserve moisture. It’s not actually an acid, but a sugar molecule that can bind moisture up to 1000 times its own size. Hyaluronic acid is an important building block for beautiful and healthy hair.
There are different types of hyaluronic acid, and the molecular sizes make the difference between them. The different molecular sizes make it possible for the hyaluronic acid to either act superficially or deeply. For best results, we recommend using products that are double-acting since they moisturize more effectively.
BENEFITS OF HYALURONIC ACID
Moisturizing: hyaluronic acid can bind moisture up to 1000 times its own size. A property that helps keep the hair soft and shiny, while preventing it from becoming dry and damaged.
Strengthening: hyaluronic acid also helps to strengthen the hair, from the roots to the ends. An excellent solution for people with thin or damaged hair.
Promotes hair growth: hyaluronic acid can also help prevent hair loss and promote hair growth since it helps increase the blood flow to the scalp. Therefore, it’s important to remember to apply hair care products with hyaluronic acid on the area of hair loss.
Moisture
The Björn Axén Moisture series aims to restore and preserve the moisture balance in both your hair and scalp. The series consists of shampoo, conditioner, hair mask and serum enriched with hyaluronic acid that is suitable for all hair types, but especially good for people with dry hair and scalp. By combining two different types of hyaluronic acid, the series acts as an effective moisturizing bomb on both the surface and under the hair and skin layers.
The Moisture series also contains modified guar and anti-dehydration technology, two ingredients that enhance the nourishing effect and encapsulate moisture in the hair for a longer lasting and more effective result. The products don’t weigh down the hair or make it greasy, so you can leave the serum in your hair the entire day for an extra boost of hydration.
It’s a myth that you shouldn’t apply hair care products other than shampoo on your scalp. In fact, it’s beneficial to ensure that your scalp is getting the nourishment and hydration it needs to stay healthy. Be sure to massage Moisture conditioner, hair mask and serum into your scalp for the best result.
Consumer tests show that 9 out of 10 experience that their hair becomes deeply moisturized after 28 days of using all 4 Björn Axén Moisture products.
