The Moisture Routine

Suitable for all hair types. Specially formulated for dry hair and scalp.

Subtle and fresh scent – featuring notes of cucumber, mint and jasmine

9 out of 10

• experience that their hair and scalp are deeply moisturized after using the Björn Axén Moisture routine*

• experience that their hair feels strong and healthy after using the Björn Axén Moisture routine*

• experience that their scalp becomes healthier and less irritated after using the Björn Axén Moisture routine*

8 out of 10

• experience that it is the most effective routine they have ever used*

After the first use the hair becomes

• 51% more moisturized by the routine with Björn Axén Moisture shampoo, conditioner and serum**

• 57% more moisturized by the routine with Björn Axén Moisture shampoo, hair mask and serum**

*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect