Hair care

Moisture Shampoo

540 SEK
200 SEK 540 SEK
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Description
This intensely moisturizing shampoo for dry hair and scalp is infused with Hyaluronic Acid and Anti-Dehydration Technology to nourish and soften the hair, while providing shine.

Dermatologically tested and vegan
Hair type

Suitable for all hair types. Specially formulated for dry hair and scalp.

Fragrance

Subtle and fresh scent – featuring notes of cucumber, mint and jasmine

How to use

Apply to wet hair and scalp. Massage until lather appears, then rinse thoroughly. Shampoo twice or more for deep cleansing and increased lather. Combine with Björn Axén Moisture Conditioner or Hair Mask to enhance the moisturizing effect.

Claims

9 out of 10


• experience that their hair and scalp are deeply moisturized after using the Björn Axén Moisture routine*


• experience that their hair feels strong and healthy after using the Björn Axén Moisture routine*


• experience that their scalp becomes healthier and less irritated after using the Björn Axén Moisture routine*



8 out of 10


• experience that it is the most effective routine they have ever used*



After the first use the hair becomes


• 51% more moisturized by the routine with Björn Axén Moisture shampoo, conditioner and serum**


• 57% more moisturized by the routine with Björn Axén Moisture shampoo, hair mask and serum**



*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect
KEY INGREDIENTS
  • HYALURONIC ACID
    Hydrates, smooths and softens
  • ANTI-DEHYDRATION TECHNOLOGY
    Deeply moisturizes the hair
  • MODIFIED GUAR
    Provides a luxurious soft feeling to the hair

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Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Phenoxyethanol, Bis-Diisopropanolamino-PG-Propyl Disiloxane/Bis-Vinyl Dimethicone Copolymer, Glycol Distearate, Parfum, Xylitylglucoside, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Laureth-4, Anhydroxylitol, Xylitol, Glycerin, Panthenol, Butyloctanol, Lactic Acid, Benzoic Acid, Sodium PCA, Propylene Glycol, Dehydroacetic Acid, Cocos Nucifera Fruit Extract, Formic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Potassium Sorbate, Sodium Benzoate.