INSPIRATION

Disover the new Cool Blonde series - For blonde and gray hair
Inspiration

DISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...

Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...

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Inspiration

DISOVER THE NEW COOL BLONDE SERIES - FOR BLONDE...

Our new series Cool Blonde is designed to revolutionize hair care for blonde, bleached and gray hair. We've talked with our CEO and owner Johan Hellström to learn more about...

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Disover new Anti-Frizz series - For frizzt and coarse hair
Inspiration

DISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...

Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...

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Inspiration

DISOVER NEW ANTI-FRIZZ SERIES - FOR FRIZZT AND ...

Are you tired of battling frizzy and unruly hair every day? Say hello to our new Anti-Frizz series, designed to meet the needs of frizzy and coarse hair. This collection is your...

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Stéphane Rolland Haute Couture Show June 2024
Inspiration

STÉPHANE ROLLAND HAUTE COUTURE SHOW JUNE 2024

Behind the curtains of the fashion world, magic happens when haute couture design meets masterful hairstyling. Our latest collaboration with haute couture designer Stéphane Rolland takes you behind the scenes,...

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Inspiration

STÉPHANE ROLLAND HAUTE COUTURE SHOW JUNE 2024

Behind the curtains of the fashion world, magic happens when haute couture design meets masterful hairstyling. Our latest collaboration with haute couture designer Stéphane Rolland takes you behind the scenes,...

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Book a Hair Rehab
Inspiration

BOOK A HAIR REHAB

What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair? At Björn Axén we have now put all...

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Inspiration

BOOK A HAIR REHAB

What happens to hair if it is mistreated? How do you prevent damage and is it possible to repair already damaged hair? At Björn Axén we have now put all...

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Everything you need to know about dry shampoo
Inspiration

EVERYTHING YOU NEED TO KNOW ABOUT DRY SHAMPOO

When you lack the time and energy to wash your hair, a good dry shampoo can be a lifesaver. A product that makes everyday life easier, given that you use...

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Inspiration

EVERYTHING YOU NEED TO KNOW ABOUT DRY SHAMPOO

When you lack the time and energy to wash your hair, a good dry shampoo can be a lifesaver. A product that makes everyday life easier, given that you use...

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Skin care for your hair
Inspiration

SKIN CARE FOR YOUR HAIR

You've probably already heard of skincare products with moisturizing hyaluronic acid. But did you know that it's just as good for your hair and scalp as it is for your face?...

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Inspiration

SKIN CARE FOR YOUR HAIR

You've probably already heard of skincare products with moisturizing hyaluronic acid. But did you know that it's just as good for your hair and scalp as it is for your face?...

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Create your hair routine in three steps
Inspiration

CREATE YOUR HAIR ROUTINE IN THREE STEPS

An individual hair care routine is the key to a beautiful and healthy hair. With three simple steps you can get the hair you've always dreamed of. This is what...

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Inspiration

CREATE YOUR HAIR ROUTINE IN THREE STEPS

An individual hair care routine is the key to a beautiful and healthy hair. With three simple steps you can get the hair you've always dreamed of. This is what...

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Björn Axén 60th anniversary
Inspiration

BJÖRN AXÉN 60TH ANNIVERSARY

This year we celebrate 60 years as a company. Our CEO and owner Johan Hellström talks about the company's history, our product development process and what the future looks like.

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Inspiration

BJÖRN AXÉN 60TH ANNIVERSARY

This year we celebrate 60 years as a company. Our CEO and owner Johan Hellström talks about the company's history, our product development process and what the future looks like.

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Boost your hair care routine with new Scalp series
Inspiration

BOOST YOUR HAIR CARE ROUTINE WITH NEW SCALP SERIES

Caring for your scalp is an important part of your hair care routine if you want to have beautiful and healthy hair. The new Scalp series is a deep-cleansing series...

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Inspiration

BOOST YOUR HAIR CARE ROUTINE WITH NEW SCALP SERIES

Caring for your scalp is an important part of your hair care routine if you want to have beautiful and healthy hair. The new Scalp series is a deep-cleansing series...

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Stéphane Rolland haute couture SS24
Inspiration

STÉPHANE ROLLAND HAUTE COUTURE SS24

Join us backstage at Stéphane Rolland haute couture spring summer 2024 show at Salle Pleyel in Paris.

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Inspiration

STÉPHANE ROLLAND HAUTE COUTURE SS24

Join us backstage at Stéphane Rolland haute couture spring summer 2024 show at Salle Pleyel in Paris.

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