The Cool Blonde routine

Suitable for all hair types. Specially formulated for blonde and gray hair.

Fresh, uplifting scent – featuring notes of green tea, lime, violet and musk

7 out of 10

• notice that unwanted brassy and yellow tones are neutralized after using the Björn Axén Cool Blonde routine*

• experience that their hair feels moisturized after using the Björn Axén Cool Blonde routine*

• experience that their hair becomes shinier after using the Björn Axén Cool Blonde routine*

8 out of 10

• would recommend Björn Axén Cool Blonde Shampoo, Conditioner and Hair Mask to a friend*

Unwanted brassy and yellow tones are neutralized after the first use of Cool Blonde Shampoo and Conditioner**

*Consumer-tested effect on 100 participants after 28 days of use
**Clinically tested effect