Stéphane Rolland haute couture SS24

In the dazzling world of haute couture fashion, the runway is where creativity and craftsmanship collide to create a spectacle that captivates audiences worldwide. However, the true magic of a fashion show unfolds behind the scenes, where an intricate dance of designers, models and stylists work tirelessly to bring visions to life. Join us backstage at Stéphane Rolland's show at Salle Pleyel during haute couture week in Paris.

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Desert dunes are the inspiration for Stéphane Rolland’s collection this year and he endeavors to evoke a serene atmosphere and visions of future nomads. The collection features sculptural and organic shapes, with curvaceous silhouettes representing the dunes, and long caftans in earth tone colors. The show is accompanied by the music of the French-Lebanese trumpeter Ibrahim Maalouf. 

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Backstage is a world unto itself – a convergence of artistic expression, meticulous planning, and the sheer adrenaline that accompanies the live performance aspect of presenting a fashion designer's collection. High quality hair products are essential to create stunning hairstyles and make them last.

Our family of hairsprays are like magic wands to sculpt and secure the elaborate hairstyles that complement the fashion designer's vision.  

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As always, our team of Björn Axén hairdressers is led by owners and hairdressers to the Swedish Royal Family, Johan Hellström and Peter Hägelstam. They worked closely with Stéphane and his team months before the show and the brief was to create extraordinary hairstyles with elements and inspiration from the collection to enhance the look and details of the fashion pieces.

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As the last model disappears behind the curtain, the backstage atmosphere undergoes a transformation of its own. A mix of relief and exhilaration permeate the air as the collaborative efforts of the entire team culminate in a successful show.